MSP Summit: AI Symposium - The Only Event Dedicated to AI Monetization for MSPs
YOUR ROADMAP TO AI SUCCESS
One learning journey. Three live webinars. One exclusive in-person symposium.
Whether you're launching your first AI offering or looking to scale an established AI practice, each step is designed to help MSPs monetize AI, maximize profits, and create predictable recurring revenue through practical AI services.
The Next Chapter of AI Starts Here
Artificial intelligence is transforming the managed services industry faster than any technology shift in decades. The most successful MSPs are no longer asking whether to adopt AI—they're focused on how MSPs are making money with AI, creating new recurring revenue streams, and turning AI services into profitable business offerings.
That's why MSP Summit is launching a new AI education initiative designed to help channel leaders turn AI into measurable business growth.
Beginning with a three-part educational webinar series and culminating in the inaugural MSP Summit: AI Symposium, this initiative provides practical frameworks, peer insights, and strategic connections to help MSPs monetize AI with confidence.
We're proud to present the MSP Summit: AI Symposium in collaboration with Microsoft and the International Association of Microsoft Channel Partners (IAMCP), bringing together Microsoft ecosystem leaders and some of the channel's most forward-thinking MSPs for an exclusive one-day in-person experience in New York City.
MSP Summit: AI Symposium (Webinar Series)
This three-part webinar series provides a practical roadmap for MSPs that want to monetize AI, launch profitable AI services, and build long-term recurring revenue through artificial intelligence.
Led by AI advisor, MSP veteran, and author Tony Ferrigno, each session delivers practical strategies, pricing models, operational frameworks, and go-to-market guidance that MSP leaders can begin applying immediately.
Rather than focusing on AI theory, these sessions are designed around real business outcomes—helping MSPs identify new revenue opportunities, operationalize AI services, and build long-term client value.
The No-Fluff AI
Playbook for MSPs
🗓️ AUGUST 25
The AI opportunity is real—but many MSPs still struggle to package, price, and sell AI profitably.
Learn how to identify the strongest AI revenue opportunities, develop service offerings around AI Readiness Assessments, Microsoft Copilot, automation, cybersecurity, and advisory services, and create pricing models based on business value instead of technical effort.
You'll learn:
• Where today's biggest AI revenue opportunities exist
• How to package AI services for recurring revenue
• Proven pricing frameworks
• Practical AI applications inside your own MSP
Managed Intelligence:
Master the Five Pillars
🗓️ SEPTEMBER 8
As AI agents become part of everyday business operations, clients will need trusted partners to manage them.
Discover how to build a recurring Managed Intelligence practice using Tony Ferrigno's five-pillar framework: Discover, Deploy, Monitor, Govern, and Optimize.
Learn how to create governance strategies, develop scalable delivery models, and position AI management as a premium ongoing service.
You'll learn:
• How AI agent management creates recurring revenue
• The Five Pillars framework
• Pricing and packaging models
• Governance as a competitive advantage
Process Intelligence &
AI Readiness
🗓️ NOVEMBER 10
Every successful AI engagement begins with understanding how a business operates today.
This session introduces the assessment methodology that helps MSPs become trusted AI advisors by evaluating process maturity, governance, automation opportunities, and organizational readiness before recommending technology solutions.
Attendees will learn how to conduct profitable AI readiness assessments that naturally lead to implementation projects and long-term advisory relationships.
You'll learn:
• AI readiness assessment methodology
• Process mapping frameworks
• Client scoring and reporting
• Turning assessments into implementation opportunities
MSP Summit: AI Symposium (Live Event)
🗓️ December 9, 2026 | 9:30 a.m. - 3 p.m.
📍 Microsoft Technology Center, Times Square, New York City
Designed for senior MSP and channel leaders, this exclusive event explores how leading MSPs are making money with AI through scalable service offerings, strategic partnerships, AI governance, automation, and profitable recurring revenue models.
Hosted at Microsoft's flagship Technology Center in Times Square and developed in collaboration with IAMCP, this is an intimate environment focused on meaningful discussion.
What You'll Experience
• Advanced AI monetization strategies from leading MSPs
• Peer-led discussions on scaling AI practices
• Microsoft ecosystem insights
• Vendor partnership opportunities
• Practical frameworks for operationalizing AI
• Executive networking with growth-focused MSP leaders
Confirmed Speakers
Jason Jones
Microsoft
Anthony Ferrigno
Founder, AiT Advisory Group
Author of AI for MSPs: The No-Fluff Playbook
Peter Fidler
IAMCP
Who Should Attend?
This experience is designed for organizations already committed to AI growth, including:
MSP owners and executives
MSP 501 organizations
AI practice leaders
Technology advisors
Systems integrators
Cloud solution providers
Growth-focused channel partners
AI Symposium Agenda
9:30-10 a.m. | Registration
Check in, grab your badge and get settled before we kick off the day.
10-10:05 a.m. | Opening the AI Revenue Revolution: Insights, Partnerships, and the Path Forward
Join us as we launch the MSP Summit: AI Symposium with critical insights from the MSP 501 AI Study, revealing how market leaders are scaling AI revenue in 2027's competitive landscape. We'll explore the event's mission to transform AI from service line to competitive advantage, and introduce our collaboration with the IAMCP's Peter Fidler as we unite the channel's top performers to accelerate growth.
Speaker: Bobby DeMarzo
10:05-10:25 a.m. | AI Opportunities with Microsoft's Global Partner Solutions Leader Jason Jones
Join us for an exclusive keynote interview with Jason Jones, director of Microsoft's Global Partner Solutions, as he explores the transformative AI opportunities reshaping the world’s largest MSP ecosystem. With more than 25 years of industry experience, Jones brings unparalleled expertise and a unique perspective on how artificial intelligence is revolutionizing the managed service provider landscape.
In this engaging session, Jones will explore:
- AI opportunities at Microsoft and the broader partner ecosystem
- Perspective on the key announcements from Microsoft Ignite
- Microsoft's strategic vision for empowering MSPs in the AI era
- The evolving MSP landscape and AI-specific challenges
- The pivotal role of innovation and AI adoption in driving success
Drawing on his extensive experience, Jones will reflect on the industry's evolution and highlight how AI represents not just another buzzword, but a fundamental shift in how MSPs create value. He'll emphasize the constants that remain critical: the importance of people, trust, and strong partnerships—now amplified by AI capabilities. Don't miss this opportunity to hear directly from one of the industry's most influential voices about the AI revolution in the channel.
Interviewee: Jason Jones
Interviewer: Bobby DeMarzo
10:25-10:45 a.m. | The AI Buyer Journey: Direct Insights from Enterprise Customers
The AI buying landscape has fundamentally shifted—and understanding your customer's perspective is critical to winning and retaining business. In this essential customer panel, enterprise leaders and end users share unfiltered insights into their AI adoption journeys, revealing what's working, what's failing, and where channel partners can add the most value.
Attendees will gain direct access to customer perspectives on the following
- How buying decisions are made in the AI era
- Budget allocation and ROI expectations for AI initiatives
- Real-world AI implementation successes and costly failures
- The evolving role of trusted advisors versus transactional vendors
- Gaps in current partner offerings and unmet customer needs
- What differentiates partners who win AI engagements from those who don't.
This isn't a vendor pitch—it's a rare opportunity to hear directly from the buyers themselves about their pain points, priorities, and procurement processes. You'll leave with actionable intelligence on how to reposition your services, refine your messaging, demonstrate measurable value, and become the indispensable AI partner your customers are actively seeking. If you want to align your AI practice with real market demand, this session is non-negotiable.
This session will focus on the evolving expectations of customers and end users when it comes to AI solutions. Attendees will hear directly from industry leaders and end users about their challenges, priorities, and success stories. Learn how to align your AI offerings with customer needs to deliver measurable value and build long-term relationships.
10:45-11:05 a.m. | From Playbook to Profit: How Leading MSPs Are Winning with AI
MSP industry leader and author Tony Ferrigno spearheads a discussion with leading MSPs who have successfully turned AI into a profitable part of their businesses. This interactive and dynamic discussion will focus on how these IT service innovators moved beyond the hype to what works. Attendees will gain insights into how they launched AI services, positioned value with customers, priced engagements, overcame implementation challenges, and generated measurable business results.
The discussion combines Ferrigno's proven AI for MSP frameworks with real-world success stories, giving attendees both the strategic roadmap and practical insights needed to build their own AI practices. Expect honest lessons learned, customer examples, pricing strategies, and actionable advice that attendees can immediately apply within their own organizations.
Moderator: Anthony Ferrigno
11:05-11:35 a.m. | Break & Sponsor Networking
Take a break, connect with fellow attendees and meet the sponsors helping bring the AI Symposium to life.
11:35-11:45 a.m. | Title Sponsor Spotlight
Hear a timely perspective on the opportunities shaping AI, managed services and what’s ahead.
11:45 a.m. -12:05 p.m. | The Vendor Perspective: AI Investments, Channel Programs, and Partnership Opportunities for Growth
In this exclusive vendor panel, leading technology providers share their strategic vision for empowering channel partners in the AI economy. Hear directly from sponsor organizations about their AI roadmaps, channel investments, and the programs designed to accelerate partner success and profitability.
Panelists will discuss: their AI product strategies and upcoming innovations that create partner opportunities, channel program benefits including margins, incentives, training, and co-marketing support, how they're investing in partner enablement to drive AI adoption and revenue growth, differentiated value propositions that help partners win against competition, real-world examples of successful partner collaborations and AI deployments, and their vision for the evolving vendor-partner relationship in the AI era.
This session provides critical intelligence on which vendors are truly committed to channel success, what resources and support are available to partners right now, and how to maximize the return on your vendor relationships. Attendees will gain clarity on partnership opportunities, program benefits, and strategic alignments that can accelerate their AI practice development and revenue scaling in 2025 and beyond.
Moderator: David Raffo, MSP 501 Editor
12:05-12:25 p.m. | Collaborating Across the Ecosystem: Vendors, Partners, and Suppliers
AI success requires collaboration across the channel ecosystem. This session will explore how vendors, suppliers, and partners can work together to create innovative solutions, share resources, and drive adoption. Learn how to leverage partnerships to accelerate your AI journey and deliver value to customers.
12:25-1:30 p.m. | LUNCH & Sponsor Networking
Enjoy lunch while continuing the conversation with fellow attendees, industry peers and event sponsors.
1:30-1:50 p.m. | Meet Today's Top-Performing AI MSPs, The Future of AI in the Channel: Opportunities and Challenges
This panel will bring together the top AI performers from the 2026 MSP 501 as well as this year's top AI IAMCP Microsoft Partners. Topics will include emerging trends, ethical considerations, and the role of AI in driving business transformation. Attendees will gain insights into how to position themselves for long-term success in the AI-driven economy.
Meet Today's Top-Performing AI MSPs The Future of AI in the Channel: Opportunities and Challenges
This panel will bring together the top AI performers from the 2026 MSP 501 as well as this year's top AI IAMCP Microsoft Partners. Topics will include emerging trends, ethical considerations, and the role of AI in driving business transformation. Attendees will gain insights into how to position themselves for long-term success in the AI-driven economy.
1:50-2 p.m. | Closing Remarks
We’ll wrap up the day’s programming with key takeaways and a look at what comes next.
2-3 p.m. | Sponsor Networking
Connect with sponsors and fellow attendees, continue the day’s conversations and make a few final connections.
Stay Connected
Registration, additional speakers, sponsorship opportunities, and agenda updates will be announced in the coming months.
Complete the interest form to receive updates on:
✓ The MSP Summit: AI Symposium Webinar Series
✓ The inaugural MSP Summit: AI Symposium
✓ Sponsorship opportunities