In this Channel Partners TV video, NinjaOne head of MSP partnerships Paul Redding talked about how a unified IT operations platform can help eliminate tool sprawl for MSPs.

“Two things MSPs are struggling with are tool sprawl, and you have so many different solutions to manage different pieces of the IT puzzle,” he said. “We’re really trying to create a unified solution that allows you to manage the endpoint, and their lifecycle and the contractual pieces all together in one piece.”

Redding, who was an MSP from 2011 to 2019, also discussed how legacy tools are failing modern MSPs.

“The problems I had as an MSP and my customers had are not the problems that the MSPs of today have,” he said. “If your solution was built in 2005 or 2006 for then, it’s hard for it to work for now. There’s tech debt that you have to bring along with you. There’s an inflection point where you have to say ‘I should be using modern tools for modern problems.’

He said culture is what most differentiates NinjaOne from other MSP tools vendors. While a recent $400 million funding round brought the company to a $12.3 billion valuation, Redding pointed out founders Sal Sferlazza (CEO) and Chris Matarese (president) remain the biggest equity holders and control NinjaOne.

“There are essentially two people who own this massive corporation – one of the most deeply obsessed product nerdy people you’ve ever met and his best friend that runs all the money since they were like 12,” Redding said. “Even though we’re a massive corporation, we move fast, we have flexibility and we listen to our partners at a level that I don’t think any corporation of our size could even match.

“You can have a vendor, or you can have a partner. A vendor sells you stuff and asks for a credit card at the end of the transaction. A partner makes you safer, more efficient and more money. That’s what we’re here to do.”

Watch the entire video at the top of the page.