The content team at the MSP Summit site tracks stories of interest to the managed services provider community. Anyone selling managed services or partnering with MSPs will want to know about these developing stories or catch up on stories they have missed. All links are current as of June 22.
Channel on way to Accounting for Most Marketplace Sales
The volume of digital marketplace sales flowing through the channel is rising as partners ensure they are widening their routes to customers. Marketplaces are becoming one of the main routes to market for buyers, with the channel utilizing multiple platforms that hyperscalers have developed over the past few years. ComputerWeekly’s MicroScope analyzes this development.
AWS’ Agentic Tools Trail Rivals, but Respond to Real Problems
AWS is trying to revive its lineup of agentic AI offerings while releasing new capabilities across Amazon Quick, Bedrock, AgentCore as well as new security products. While its AI products and services might be perceived as lagging competitors, they illustrate a trend in which AI vendors are no longer focusing solely on building new tools but on addressing enterprises' concerns about building, deploying and securing agentic AI. Read the AI Business story.
AWS Offers Outcomes-Based Bounties to Service Partners
AWS upped financing for its service partners and introduced the Business Value Realization competency amid increasing demand for measurable outcomes. The initiative rewards partners that excel at helping clients achieve business outcomes with the AWS BVR Competency specialization, unlocking $50,000 in marketing development funds in 2026 and 2027. Read the Channel Dive story.
MSPs Getting Pulled Into AI Security Conversations
MSPs need to help customers find, manage, and secure AI use without adding more complexity. Check Point’s MSP platform expansion can address that gap. The company has expanded its MSP platform with new AI security capabilities, multi-tenant management, and unified security bundles aimed at helping MSPs support customers adopting AI. The update will give partners access to a new MSP platform that includes Management Control Plane access, Workforce AI Security, and expanded Professional Services Automation integrations. Read the ChannelE2E story.
Microsoft’s Satya Nadella: We Can’t Let AI Giants Eat the Economy
Microsoft CEO Satya Nadella helped usher in the AI boom. Now he has a tough message for the companies leading it. Nadella is joining a growing effort to take on artificial-intelligence giants OpenAI and Anthropic, outlining in an interview his vision for the next wave of the AI boom, one involving cheaper models, more user control and political messaging that wins the public’s trust. Read the Wall Street Journal story.
Netskope Standardizes Discounts for MSP Partners
Security and networking provider Netskope introduced a new program for MSPs and telecom, touting simplified discount structure and a self-service orchestrator for client onboarding. The new program is a shift from SKU-centric discounts to discounts that are standardized across products and depend on the partner tier. Read the Channel Dive story.
Cisco, HPE Events Highlight Platform Battle
After attending Cisco and Hewlett Packard Enterprise (HPE) annual conferences, SDxCentral’s Dan Meyer concludes that both vendors remain hyper-aware of each other and that both are all on the platform bandwagon. Read the SDxCentral story.
Courser Expands Executive Leadership Team to Help SMBs
Courser, a leading managed IT services platform, appointed Chad Polich CFO and William Norton EVP of marketing. Courser enables small and mid-sized businesses to adapt to AI, modern work, and an increasingly complex technology landscape through trusted local technology partners. Both executives report directly to Courser CEO Reed Wilson. Read the Courser press release.