In this CPTV interview, I spoke with CoverIT CEO Rob Christian about the device warranty company he co-founded with an MSP owner. He explained how CoverIT – backed by AIG -- can improve MSPs’ margins and give their customers peace of mind.
Christian has been in the warranty business for nearly 30 years, and his partner Don Rehmel owns Kentucky-based MSP Netcomm. “Don came to me and said, ‘hey, I think our industry needs a new product. And it's something that I think I can work with you to develop,’” Christian said. “And so we decided to get together and develop CoverIT device protection.”
Christian and Rehmel launched CoverIT at the 2025 Channel Partners/MSP Summit conference in Las Vegas.
What makes CoverIT different from other warranty programs?
“First of all, it covers any equipment that an MSP sells,” he said. “It's any kind of equipment that is sold or leased. And it's any brand. It's not relegated just to laptops or a particular type of device. And it's not relegated to one brand. And it's any condition. So the equipment can be new, refurb, or used.
“CoverIT device protection is backed by AIG Insurance, one of the largest insurance companies in the world. And AIG pays all the claims. And if something ever happened to CoverIT and it went away, then AIG would still be there paying all the claims and making sure the contracts were active. And that's a big deal because in the general warranty space over the last couple of years, we've had companies go out of business who said they were insured and they weren't. And the customers were left holding the bag with contracts that were worthless.”
Christian said another thing that makes CoverIT stand out is it is a high-margin product for MSPs.
“Don and some of the other people that I met, we've had experience with some of these other extended warranty programs. They can hardly make any money on the programs,” he said. “The margins are really low. With CoverIT, we're looking at upwards to 40 percent to 50 percent margins that the MSPs can make. So this is a service that you can SKU up and put in your system and know you're going to be making good margins on it.”
He also explained how CoverIT helps MSPs’ customers.
“I'm about to stroke a $5 million check for a bunch of tablets,” Christian said. “I want everything covered for the life cycle of that tablet, three years, four years, whatever it is. And I know I've got one person to go to.”
CoverIT sells exclusively through MSPs today but Christian said he is also finding interest among VARs and tech consultants who work with MSPs.
CoverIT will be at the MSP Summit Sept. 28-30 in Orlando, FL, along with AIG representatives to answer MSPs’ insurance questions.
There’s much more in the interview in the video at the top of the page.
You can see more CPTV interviews here.