Year-Round Digital Marketing Solutions
Amplify your message and convert your prospects to set your business up for success beyond #CPExpo.
Q4 opportunities are still available! Contact our team to discuss how we can help you reach your 2025 goals and prep for next year.
Expand Your Influence From Live Events, to 24/7 Awareness & Engagement
We understand that running events is no easy task and you're always looking to find ways to extend your audience reach with greater impact than your competition. How do you ensure your thought leadership, products and expertise are seen and heard through all the noise?
In fact, the changing pace of digital content marketing means that consumers now expect a content value exchange as an integral part of building trust and interest during their journey with your brand.
- B2B buyers consume 13 pieces of content before making a decision
- Integrated campaigns are 31% more effective at building brands
- 94% of event attendees search for related content before the event
- 78% of consumers believe custom content demonstrates an organization’s interest in building a positive relationship with them
Reinforce Your Brand's Value & Create Digital Touchpoints Year-Round
Advertising
Maximize your visibility and get in front of new partners with audience-based targeting campaigns.
Lead Generation & Market Leadership
Build your sales pipeline and showcase your market expertise to partners actively seeking education on a key topic or a solution to their challenge.
Content Marketing
Extend the value of live presentations and leverage the power of video to support prospects at every stage of their decision process.
Explore Advertising Solutions
Website Leaderboard Ads
Prospective and registered event attendees visit our website to read news, watch interviews and find all pertinent show information. There is no better way to ensure every interested partner sees your brand.
Featured On:
- channelpartnersconference.com
- 728x90 (desktop) and 300x250 (mobile)
- 4 available per month
- themspsummit.com
- 728x90 (desktop) and 300x250 (mobile)
- 2 available per month
Newsletters
Advertising in our well-read brand newsletters places your message alongside valuable industry news, columns, best practices and more.
Fill the 728x90 and 300x250 ad spots in one of our newsletters:
- Channel Partners
- Sends weekly
- Topics: AI, Security, MS, Cloud, and more
- MSP 501
- Sends weekly
- Topics: Managed services market, MSP 501 (list of the world's top managed service providers)
- Channel Partners Conference & Expo Show Daily
- Sends during event dates
- Topics: event daily exclusives
- MSP Summit Show Daily
- Sends during event dates
- Topics: event daily exclusives
Audience Extension
With strategic ad placements that target qualified buyers as they browse the web, you’ll create ongoing touchpoints that keep your brand top of mind — right when they’re making key purchasing decisions.
Product Details:
- Display ads across credible, brand-safe and industry-leading websites
- Powered by Channel Partner’s first-party data
- Minimum length of campaign is one month (30 days), with no maximum
- Choose from Channel Partners audience or MSP Summit audience
Partner Emails
Build a direct line of communication with Channel Partners Events’ audience by sending a custom email delivered to their inbox before or after the events.
Product Details
- Single, one-time email send of your brand’s HTML to Channel Partners Events’ wider database
- Exclusive to one company per date/send
- Email statistics are sent to sales post-execution
- Two (2) partner emails available per month
- Choose from Channel Partners audience or MSP Summit audience
Explore Lead Generation Solutions
Content Syndication
Gain immediate exposure to IT infrastructure professionals looking for thought leadership and industry expertise. Your gated content will be hosted on our sites and promoted across our channels to increase awareness and capture leads.
Product Details
- Sponsored PDF content (whitepapers, reports, etc.) displayed across high-traffic and industry-specific sites
- Promotional campaign targets the data center audience through a multi-channel marketing campaign
- Leverage supplied or custom-created content for optimal performance results
- Qualified leads are verified for accuracy and quality standards
- Product add-on:
- Additional filters: Target the individuals who matter most to you with options including company size, job level, ABM/target account list and more
Webinars
Position your company as an industry expert and connect with channel partners actively seeking education on a key topic or a solution to their challenge.
Product Details
- 30-40-minute live audio event with features including live Q&A, surveys & polling, links to relevant content, social media integration and screen-sharing capability
- Sponsor to choose between three (3) content and two (2) discussion formats
- Event hosting, production, CP TV Hosts and moderation are included
- Webinar promotions to drive visibility with senior decision-makers in the Channel Partners database and event registrants
- Lead reporting (includes name, job function, company, address, email, phone, industry and company size)
- MP4 recording delivered 48 hours after the live event
- On-demand access to archived webinar for up to 6 months (no promotion)
Webinar + Lead Touch
Webinar Lead Touch includes the development of an executive summary along with a series of three emails to encourage sharing, drive on-demand views, and expose users to related content. Further qualify and motivate your webinar registrants by staying top of mind.
Product Details:
- Everything included in the Webinar sponsorship, plus:
- End-to-end program management including content mapping, email development, and email deployment
- Co-branded Executive Summary summarizing key highlights from the Webinar
- Includes 3 co-branded, follow-up emails to all webinar registrants approximately 2 days, 1 week, and 2 weeks post-webinar
- Reporting includes email metrics and contacts engaging with communications
Explore Content Marketing Solutions
Content Multiplier
Transform your webinar or live event presentation video (e.g., keynotes, panels, Tech Talk, etc.) into multiple content assets housed on both a landing page and a portal web page.
Product Details
- Interactive co-branded landing page, external facing
- Portal web page with full suite of assets and export/share functionality, internal facing
- 60-90 second video trailer, compilation of key moments
- 5-10 key moment videos (quantity dependent on source video length and topic)
- 5-10 key moment text transcripts (quantity dependent on source video length and topic)
- Full video text transcript
- Full video with enhanced audio
- GIF of each key moment video
FastChat Video Interview
This editorially-driven video interview will elevate your expert thought leader by capturing key insights as they discuss current trends, solutions to challenges, announce new products, make a company announcement, talk about participation at Channel Partners Events, etc.
Product Details
- 5 to 10-minute video interview with your company executive
- Interview conducted via webcam with your expert (avg. 3-4 questions)
- Dedicated program manager coordinates logistics, including pre-call with editor & sponsor
- Light editing includes event-branded intro, sponsor’s logos, speaker titles & social + web links
- Exportable to common video formats for use on your website(s) and social media
- Video will be added to Channel Partners’ YouTube channel. CP will not provide dedicated marketing promotion for video