The content team at the MSP Summit site tracks stories of interest to the managed services provider community. Anyone selling managed services or partnering with MSPs will want to know about these developing stories or catch up on stories they have missed. All links are current as of April 20.
MSP AI Gap’s About governance, not Skills
With the global AI partner opportunity projected to reach $267 billion by 2030, vendors and partners are racing to capitalize. Yet, many MSPs are struggling to deliver at scale, according to a study from AvePoint and Omdia. The gap between AI ambition and operational readiness is widening across the channel, and not merely due to technical challenges, the survey of 333 MSPs found. More than half of respondents said governance and compliance issues were the main obstacle preventing customers from adopting AI, surpassing data security, ROI and skills shortages as friction points. Read the Channel Dive story.
Kaseya Survey: MSP Deals Harder to Win
According to Kaseya’s 2026 State of the MSP Report, about 71% of MSPs say winning new customers is their biggest challenge. And the new customer deals they do win are smaller. Customers spending over $25,000 a year have dropped from 75% to 41%. AI is part of the conversation too, but in a slightly messy way. Around 48% of MSPs say clients want AI and automation, yet only 13% are actually making meaningful revenue from it. About 71% of MSPs report growth in cybersecurity revenue, which is why it still anchors the business. Read about it on ChannelE2E.
UJET Brings Google Cloud CX and AI to SMBs Through Channel
UJET is trying to bring SMBs the same CX platforms that enterprises use through a partnership with Google Cloud and AVANT. The new Google Cloud CCaaS by UJET managed service is built around Google Cloud’s contact center and AI stack. The goal is to make tools like CCaaS and Gemini-powered AI accessible to SMB and midmarket companies without the typical overhead of enterprise agreements or large cloud spend commitments. Read the ChannelE2E story.
N-able Says MSPs Should focus on Business Resiliency
N-able has gotten together with its partners to encourage MSPs to pitch a message of “business resilience” to customers looking for partners to deliver an end-to-end solution. The firm has identified a gap in the market around the provision of data protection services for small and medium-sized enterprise customers. N-able CEO John Pagliuca used his keynote at the firm’s Empower event to highlight the opportunity that was being missed by some point product rivals. Read the Microscope story.
Aura Business Debuts BYOD Security Solution for MSPs
AI-powered online safety platform Aura introduced a new business security solution to help shrink the unmanaged device gap that exists in today’s security stacks. Aura Business for MSPs is a new identity-centric BYOD security solution designed to protect businesses and employees. It allows MSPs to manage secure access to their client’s IT infrastructure and enables MSPs to secure access to corporate systems from employee-owned devices, without managing the device itself or accessing personal data. Read the Channel Insider story.
Anthropic Seeks Engineers to Keep Pace
Anthropic is looking to grow its network engineer team with the Claude developer admitting its footprint is “growing faster than our ability to reason about it.” Job listings for network engineers reveal that the AI lab is “turning up tens-of-terabits of private backbone capacity, peering across clouds, and moving model weights that keep getting larger.” Anthropic is looking for engineers to bolster its Capacity & Efficiency team, which holds responsibility for its network, compute, and storage backbone. Read the SDxCentral story.
OpenAI GPT-5.4-Cyber is More Open Than Claude Mythos
OpenAI's GPT-5.4-Cyber further underscores the need for the cybersecurity community to rethink its strategy and bolster its defenses against bad actors, even as the model responds to rival Anthropic's controversial Mythos platform. Read the AI Business story.
AppDirect Buys PartnerStack, Targets Fragmented Channel Partner Ecosystem
AppDirect, a B2B commerce marketplace, acquired PartnerStack, a partner relationship management platform used primarily by vendors to manage channel partnerships. AppDirect hopes to tap into PartnerStack’s network of over 138,000 active B2B affiliates, influencers, co-sell partners and channel partners. The goal is to expand partner-driven sales and simplify the sprawling channel ecosystem for vendors and partners. Read the Channel Dive story.
GTDC: Distribution key to AI Success
AI, security and cloud all featured heavily at the GTDC Summit EMEA conference as distributors got together to discuss their current and future prospects. Speakers stressed the importance of distribution, with many saying more resellers would adopt and sell AI with the enablement from disties. Read the Microscope story.