Summit Holdings this week turned its recent acquisition of NOCDOC into an MSP-as-a-Service (MSPaaS) operating model. The model is designed to help MSPs scale faster by providing NOCDOC’s 24/7 Network Operations Center (NOC), Security Operations Center (SOC), and Service Desk services.
Summit Holdings founder Juan Fernandez said the goal is to help MSPs scale faster, regardless of their size or how long they’ve been in business.
“I wanted to help them move faster,” Fernandez said. “There are big opportunities, but there's also a real challenge with managed services right now. I call this ‘stunned in place’ — so many things are moving so fast, and customers have started asking for technologies and capabilities that have stalled the MSP's ability to deliver. There's a huge gap between where we were and where we need to be.”
Fernandez said he drew on his experiences as a former MSP owner and work he does helping other MSPs grow to devise MSPaaS.
“The question I kept asking myself — even after my first exit from my own MSP — was, ‘what do you do when what you do isn't what you do anymore?’” he said. “The timeframe for the MSP channel to evolve is shrinking. It used to be a 10-year window. Then five. Now it's compressing even further. My concern was that today's MSP wasn't going to make it to the next phase, and that the only options available were to sell and get out or try to innovate and fail making the jump.”
Juan Fernandez
With the new model, Summit Holdings is setting out to combine operational capacity with integrated SaaS tooling in a unified per-user delivery framework. The approach simplifies pricing, strengthens margins, and allows MSPs to scale service offerings without hiring additional technical staff or account management.
The platform includes a suite of managed services, co-selling and go-to-market support, pre-sales engineering, client onboarding, white label support and quarterly business review (QBR) assistance. The services draw on NOCDOC’s more than 25 years of experience. Fernandez said the full MSPaaS stack costs MSPs about $156 per user.
“We coined a new term: the Elastic Service Provider,” he said. “The idea is to meet customers wherever they are — whether they're locked into a contract, just starting out, scaling up, or being acquired by private equity. A startup MSP can grab an entire stack from us. A $1 million-to-$5 million MSP can bolt us on and grow. Enterprise-level MSPs no longer have to hire two people for every new client — they just scale. And private equity? They've acquired something and need operational excellence fast. Traditional MSPs take 60 to 90 days to onboard. We can turn it on almost immediately.”