Analysts predict that trillions of dollars will be spent on AI in 2026. How do MSPs cash in on that? We’ll have a bunch of MSP Summit sessions at Channel Partners Conference & Expo April 13-16 in Las Vegas that will show you the way to AI revenue.
While AI will likely be a topic in almost every keynote, breakout and theatre session, we’ve already put together a solid lineup of AI-specific discussions. We’re still adding more, but we want to call out some of what we’ve already booked.
We will sit down with Shield Technology’s new CEO Jim Siders for an editorial interview on the keynote stage. If you don’t know Shield, it’s a new AI-forward IT services company redefining how modern MSPs scale and leverage AI technology. Shield is putting together an MSP portfolio with its $100 million in backing from OpenAI partner Thrive Holdings and ZBS Partners.
Siders' experience includes a tenure as CIO at Palantir, where he oversaw global IT operations, infrastructure, and business applications during a period of rapid growth. We’ll explore Siders’ strategic vision for Shield and how his leadership is shaping the company’s trajectory in the ecosystem. We’ll cover Shield’s approach to partnering with best-in-class IT services founders and helping them scale, modernize and build enduring businesses without losing their identity.
Other sessions include:
DIY AI: Using Custom AI Tools to Supercharge MSP Efficiency -- Rich Freeman, chief analyst of Channel Mastered will host this panel that looks at how leading-edge MSPs are building customized tools. Freeman’s panel will explore real-world examples of what they're doing, why they're doing it, and how it's paying off. Any MSP, even those without the resources to build an in-house AI development team, can learn from the views and experiences of the panel speakers. The panel will include Shield co-founder Daniel Gonzalez, Logically CEO Joshua Skeens and others.
AI & Automation Workshop: Replicable Blueprint for Client Success – MSP Toolkit CEO and MSP Summit favorite Len DiCostanzo will conduct a workshop to help you unlock the full potential of AI and automation. The hands-on workshop includes business leaders and operators who have built managed services practices or run pure-play cloud, Technology Advisor, MSP or MSSP organizations. Presented in five modules, the workshop will feature peer perspectives, case studies and third-party experts.
AI and Nextgen Technology: Creating Next-Level Customer Experiences – Triton Networks network industry leader Ron Lovern will show how to turn customer experience into the ultimate differentiator. He will dive into real-world applications of AI, such as chatbots, recommendation engines, and voice assistants, and how they enable data-driven personalization and smarter customer journeys.
Managed Intelligence: The Next Evolution of an MSP --Tony Ferrigno, chief sales officer of NexusTek, will introduce Managed Intelligence, a ground-breaking offering designed by an MSP to help MSPs deploy, monitor, and optimize AI agents across the enterprise. Attendees will learn how Managed Intelligence integrates with leading AI orchestration platforms, provides real-time performance visibility, and ensures compliance and risk controls, all while being white-label ready for partner resale.
How to Cash In on AI’s Potential -- This panel session is part of an AI Symposium track that will bring together leading AI vendors and solution providers to discuss the vast opportunities their technologies offer for channel partners. Designed to highlight actionable strategies and major market opportunities, this session will provide a roadmap for channel leaders looking to drive growth and innovation through AI.
Turning AI into Revenue: Real-World Strategies for Channel Success -- This session focuses on the commercial opportunity AI presents for the channel. You’ll hear directly from vendors who are committed to helping their partners monetize AI—not just by selling smarter products, but by enabling end customers to unlock tangible business value that drives revenue.
Don’t miss these sessions specifically designed to help MSPs turn AI into profits.