The internet of behaviors (IoB) is an emerging new technology that will be crucial to channel and partner organizations in the years to come.

But what is IoB and how does it work? Stemming from IoT, IoB is grounded in understanding, predicting and influencing human behavior through data collection and analysis.

This analysis will be crucial in influencing individual and consumer behaviors, and driving business growth.

In her MSP Summit Conference session, titled “What is the Internet of Behaviors (IoB) and Why You Should Care,” Nov. 1, MeiLee Langley, channel marketing evangelist, and former senior director of channel and field marketing at Nextiva, will share a wealth of knowledge regarding IoB. Attendees of the MSP Summit, collocated with the Channel Partners Conference & Expo, will learn how IoB will impact them as business owners and the implications for their customers, while discovering the implications and benefits of this new technology. Join this session to learn more about IoB and how you can use it to drive growth in your business.

In a Q&A with Channel Partners, Langley gives a sneak peek of what she’ll share with attendees.

Channel Partners: What is IoB? Why is it important to channel and partner organizations?