This week we are spotlighting one of our favorite customer events, Enterprise Connect 2026, which provides a rare opportunity for channel partners of all kinds to connect with enterprise buyers, gain actionable insights, and position themselves as leaders in the communications and collaboration space.

We are always on the lookout for ways MSPs can grow their pipelines. Enterprise Connect, which is part of the Informa family that includes Channel Partners and MSP Summit, is worth the time and expense. We cannot think of another platform where under one roof, the future of work, collaboration, communications and customer experience are discussed and debated. Hanging over all of this is AI’s impact on this sector of the industry.

It is coming up soon, March 10-12, but with its new home in Las Vegas, many of us who have been suffering an Arctic winter will welcome a few days in the heat of Sin City with 4,000 IT professionals. You can register here.

With a theme of “All In on What’s Next,” some 100 exhibitors and 150 speakers covering 50 sessions will join thousands of senior level IT leaders to discuss what we view as the future of work. This event, which has taken place for the past 35 years, soared because of the Covid-19 pandemic’s impact on employee, partner and supplier communications and collaboration. Business and IT leaders took to the main stage to discuss how work was being redefined. Today, anyone who works in an office, remotely or in hybrid mode knows that this thing called work is still in a fluid state.

For instance, executives such as JPMorgan Chase CEO Jamie Dimon have emerged as strong advocates for returning to the office, insisting most employees work in-person five days a week. CEOs can say whatever they want, but those gathering at Enterprise Connect are responsible for the technology strategy required to pull off such an initiative.

The IT jobs that support work in office, work from home, or hybrid set ups are not for the faint of heart. It complicates matters when vocal CEOs like Dimon have exceptions to their rules, such as remote work for highly effective roles such as call center employees.

 This year’s keynote lineup at Enterprise Connect is a major highlight, featuring industry leaders who are redefining enterprise communications. Pasquale DeMaio, VP and GM of Amazon Connect, will deliver a keynote on how Amazon Connect is revolutionizing customer experience with AI-powered solutions. DeMaio will explore how AI and human agents can work side-by-side with full context to elevate every customer touchpoint, while addressing the critical need for trust and observability in AI—key differentiators from legacy providers and point AI solutions.

Another must-see keynote comes from Kira Makagon, president and COO of RingCentral. Makagon will showcase RingCentral’s agentic voice AI portfolio in action, brought to life through real customer stories. Her keynote will explore how RingCentral’s AI solutions drive intelligence before, during, and after conversations, improving customer engagement through intelligent automation and AI-powered orchestration.

View all keynotes here: https://enterpriseconnect.com/keynote-speakers/

For MSPs and other channel partners, these sessions provide invaluable insights into how AI is transforming CX and creating new opportunities to deliver value to enterprise buyers.

In addition to the keynotes, Enterprise Connect’s conference tracks are tailored to address the most pressing topics in the industry. Tracks such as Customer Experience & Contact Center, AI & Speech Technologies, Collaboration Platforms, and Security & Compliance will help MSPs understand the technologies enterprises are adopting to enhance customer engagement, improve collaboration, and safeguard their systems. EC’s conference tracks can be found https://enterpriseconnect.com/conference-tracks/

The expo floor will showcase vendors and suppliers who possess cutting-edge solutions that enterprises are actively seeking. For MSPs and channel partners, this is the perfect platform to network, build relationships with end-user buyers, and demonstrate your value as a trusted partner. All in a vendor-neutral setting.

With its stellar keynote lineup, actionable insights, and networking opportunities, Enterprise Connect 2026 is the event to help you grow your business and forge lasting partnerships. Head to Las Vegas for a few days then rest up and come back for our Channel Partners Conference & Expo April 13-16. These conferences can serve as the perfect bookends of customer and peer perspectives to kick your year off to a great start.