Current Sponsor & Exhibitor Information
You're Signed On, Now What?
We've got you covered for next steps. On this page you'll find:
- PAC information: your discount code for partners and free marketing materials
- Get featured on our socials
- Connect with attendees before and after the event
- Additional sponsorship opportunities
- Exhibitor information
- Contact us
Partner Appreciation Campaign (PAC)
PAC: Added Benefits to Your Sponsorship
As an added benefit to your sponsorship of MSP Summit, you are automatically enrolled into the Partner Appreciation Campaign (PAC) program. PAC provides you with ready-to-use marketing materials to easily invite partners to join you in Orlando, and with a discounted rate! Your personal PAC promo code allows qualified partners to register with a $0 Expo + Keynote Pass or a $259 Summit Pass (all-access).* Using these provided tools, invite new partners to connect in person or catch up with your current network. Be sure to take advantage of our PAC benefits so you get the most of out of your time at MSP Summit.
Each event we host a PAC promo code competition. The sponsors with the most promo code uses win a variety of added benefits, from signage recognition to a leads list of partners who used their code. Be sure to read all communications from your Channel Partners marketing point-of-contact to learn more.
Questions about PAC? Reach out to Maddie Bird at maddie.bird@informa.com.
*Discount code valid for qualified channel partners only (MSPs, agents, resellers, integrators and end user consultants) until Friday September 12, 2025 at 11:59 p.m. ET. Discount not valid for industry suppliers nor current or previous sponsors/exhibitors. Must use code to receive discount. Non-transferable. Not valid on previously paid registrations.
PAC Marketing Materials
Find all customized PAC marketing materials in your Feathr dashboard. Access your dashboard through the exhibitor portal or reach out to your marketing POC at maddie.bird@informa.com.
Invite Landing Page
Social Graphic
Email Template
Maximize Your On-Site Presence & Skyrocket ROI
Our digital packages extend the impact of your messaging so you can build online touchpoints with attendees before, during and after the event.
- Build brand exposure with attendees before they even arrive
- Turn the best on-site moments into content that feeds your marketing campaigns all year round
- Support your sales teams in turning event leads into sales

Over%
of attendees seek out content before and after an event
Up to%
of marketers admit that they fail to maximize the value of event content
More than%
of attendees most value materials they can share with colleagues post-show
Digital Packages
Event Amplification
Amplify your message 30 days before and 30 days after the Summit.
- Audience extension
- Targeted video content
- Product demos
- Pre- & post-event attendee emails
- & More
Insider's Guide
Feature your brand in this all-inclusive online event guide, accessible to all prospective and current attendees.
- Featured new exhibitors
- Sponsor spotlights with "schedule a meeting" call-to-actions
- Channel Partners TV (CPTV) video interviews
- Exclusive pages with additional content and resources
- & More
Year-Round Solutions
Don't let your prospects forget who you are with targeted year-round digital opportunities.
- Newsletters
- Display ads
- Webinars
- & More
Featured Add-On Sponsorships

Your Sales Team
Annie McKnight
Senior Director,
Head of Sales
Kimberly Daniels
Sr. Account Manager
Accounts (A-G)
Annette Falvo
Sr. Account Manager
Accounts (H-Q)
Justin Norman
Sr. Account Manager
Accounts (R-Z)
Jenny Braverman
Account Specialist Events,
Channel
Exhibitor & Marketing Support
Lexie Shoemaker
Customer Success Specialist
Maddie Bird
Marketing Manager, Audience