PCH Technologies CEO Tim Guim says he believes AI will do more than enable MSPs – it will fundamentally change their role.

“I think it's a huge opportunity for MSPs to become very sticky and take advantage of this opportunity, to become the AI technology advisor,” Guim said. “That's what we're doing at PCH, kind of rebranding ourselves in the next couple of months beyond just keeping businesses up and running.”

Guim, whose MSP ranked No. 80 on the 2025 MSP 501, has been preparing for the shift. He’s been digging deep into AI since 2024, using it internally to automate tasks while educating his clients on its uses and risks. He is also on the advisory board of Hatz AI, designed specifically for MSPs as AI-as-a-service.

Sewell, NJ-based PCH Technologies is a security-first MSP that started in 1997. It focuses mainly on SMBs in the construction, manufacturing and financial verticals. It joined the Evergreen Services MSP portfolio group in April.

Tim Guim

AI ‘First Technology I’ve Seen Like That’

Guim expects virtual Chief Information Security Officer (vCISO) services to become a big growth driver in the coming months, and AI plays a role there. He’s also seeing the AI bug bite other industries. For instance, the CEO of a small bank recently called him about a conversation he had with a counterpart at a larger bank about its use of AI. “He told me ‘I’ve got to get it in my bank,’” Guim said of the smaller bank CEO.

“I would say this is the first technology that's been like that. Because if you go back, nobody really knew what the cloud was. They were afraid to go to the cloud. People knew what cyber was, but when cyber first came out, you used to have just anti-virus on the system. It was not important to them, until it became important to the small business owner's wallet. That's when it became a factor.”

Of course, AI is a huge factor today inside and outside of technology services. But it still has risks and is a double-edged sword in security because hackers are also using it. Guim said he has concentrated on getting clients to adopt AI securely and responsibly.

“As far as trying to implement AI in businesses—it's a walk, crawl, run approach, and that's where you kind of get in and have an AI acceptable use policy,” Guim said. “You get a secure tool in place and work on use cases that are low-hanging fruit, and you find people that are AI savvy that can look to basically improve operations. Take something that took four hours down to one hour and then be able to prove that to the C-level executives.”

Evergreen Impact on PCH

Guim said PCH is generating revenue from AI services and is preparing to launch an AI-specific website about its AI practice. It is also now part of the Lyra Technology Group, Evergreen’s portfolio of managed IT service providers. Guim said joining Evergreen will help his 26-employee company grow faster while maintaining the PCH brand.

“It allows PCH to run as is with the current management staff in place,” he said of the Evergreen partnership. “And being part of a peer group of 100 other MSPs gives us the ability to really expand more in the AI space. It gives me the chance to focus on growing the business and taking advantage of some of the economies of scale, working with an equity partner, but one that keeps the PCH brand and staff intact. It really allows us to accelerate our growth beyond my own personal capital.”